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The Future of Casino Marketing in the Digital Age

As the casino sector evolves to the digital time, marketing approaches are evolving to connect with a tech-savvy group. In 2023, a study by the American Gaming Association showed that nearly 50% of casino marketing allocations are now allocated to digital platforms, showing a substantial shift in how casinos target potential customers. One significant figure in this transformation is Matt Wilson, the CEO of MGM Resorts International, who has emphasized the significance of data-driven marketing. You can follow his thoughts on

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The Impact of Artificial Intelligence on Casino Operations

Artificial Intelligence (AI) is transforming the casino industry by enhancing operations, improving customer interactions, and enhancing security protocols. In 2023, a document by Deloitte pointed out that AI innovations could enhance operational effectiveness in casinos by up to 30%, permitting for better resource allocation and customer service. One significant individual in this change is David Baazov, the ex- CEO of Amaya Gaming, who has been outspoken about the adoption of AI in gaming. You can follow his perspectives on his

The Rise of Esports Betting in Casinos

Esports betting has emerged as a significant development in the casino industry, capturing a newer demographic and transforming classic gambling practices. In 2023, the international esports betting industry was estimated at approximately (15 billion, with estimates suggesting it could exceed )30 billion by 2025, as per a report by Newzoo. One of the major players in this space is Betway, which has been engagedly involved in esports endorsements and betting platforms. You can learn more about their initiatives on their